{"@context":{"dc":"http:\/\/purl.org\/dc\/elements\/1.1\/","skos":"http:\/\/www.w3.org\/2004\/02\/skos\/core#","skos:broader":{"@type":"@id"},"skos:inScheme":{"@type":"@id"},"skos:related":{"@type":"@id"},"skos:narrower":{"@type":"@id"},"skos:hasTopConcept":{"@type":"@id"},"skos:topConceptOf":{"@type":"@id"}},"@id":"https:\/\/confrides.cpd.ua.es\/tematres1\/vocab\/skos\/7145","@type":"skos:Concept","skos:prefLabel":{"@language":"es-ES","@value=":"Neuromarketing"},"skos:inScheme":"https:\/\/confrides.cpd.ua.es\/tematres1\/vocab\/","dct:created":"2015-03-31 10:08:01","skos:scopeNote":[{"@lang":"es","@value":"Aqu\u00ed se clasifican las obras sobre el marketing basado en la investigaci\u00f3n con tecnolog\u00edas de la neurociencia, como las im\u00e1genes de resonancia magn\u00e9tica para la medici\u00f3n de la respuesta del cerebro ante la publicidad, ante mensajes relacionados con la marca y otros est\u00edmulos del marketing "}],"skos:historyNote":[{"@lang":"es","@value":"Admitida marzo 2015 "}],"skos:note":[{"@lang":"es","@value":"Fuente: LC "}],"skos:broader":["https:\/\/confrides.cpd.ua.es\/tematres1\/vocab\/skos\/26"],"skos:altLabel":[{"language":"es-ES","value":"Neuro-marketing"},{"language":"es-ES","value":"Neurom\u00e1rketing"}],"skos:related":["https:\/\/confrides.cpd.ua.es\/tematres1\/vocab\/skos\/7146"]}