{"@context":{"dc":"http:\/\/purl.org\/dc\/elements\/1.1\/","skos":"http:\/\/www.w3.org\/2004\/02\/skos\/core#","skos:broader":{"@type":"@id"},"skos:inScheme":{"@type":"@id"},"skos:related":{"@type":"@id"},"skos:narrower":{"@type":"@id"},"skos:hasTopConcept":{"@type":"@id"},"skos:topConceptOf":{"@type":"@id"}},"@id":"https:\/\/confrides.cpd.ua.es\/tematres1\/vocab\/skos\/4732","@type":"skos:Concept","skos:prefLabel":{"@language":"es-ES","@value=":"Merchandising"},"skos:inScheme":"https:\/\/confrides.cpd.ua.es\/tematres1\/vocab\/","dct:created":"2012-01-23 10:09:05","skos:scopeNote":[{"@lang":"es","@value":"Bajo este encabezamiento se encuentran las obras que tratan del conjunto de t\u00e9cnicas y acciones llevadas a cabo en el punto de venta con el objetivo de aumentar el poder de atracci\u00f3n de los productos expuestos y estimular as\u00ed su venta "}],"skos:historyNote":[{"@lang":"es","@value":"Admitida en octubre de 2010 "}],"skos:note":[{"@lang":"es","@value":"Fuente: BN "}],"skos:broader":["https:\/\/confrides.cpd.ua.es\/tematres1\/vocab\/skos\/26"],"skos:related":["https:\/\/confrides.cpd.ua.es\/tematres1\/vocab\/skos\/4733","https:\/\/confrides.cpd.ua.es\/tematres1\/vocab\/skos\/3434","https:\/\/confrides.cpd.ua.es\/tematres1\/vocab\/skos\/4734"]}