<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>9140</termId><termName>Posicionamiento (Publicidad)</termName><termType>PT</termType><termLanguage>es</termLanguage><termVocabulary>INDICES DE MATERIAS</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>Posicionamiento (Publicidad)</termSortkey><termNote label="History"><![CDATA[ <p>Revisada el 9 de noviembre de 2018</p> ]]></termNote><termNote label="Source"><![CDATA[ <p>CDU: <strong>658.821</strong></p>
<p>CDU: <strong>659.118</strong></p> ]]></termNote><termNote label="Source"><![CDATA[ <p>Fuente: <strong>USE</strong></p> ]]></termNote><termCreatedDate>Posicionamiento (Publicidad)</termCreatedDate><relation><relationType>BT</relationType><termId>9057</termId><termName>Área 05. Investigación de mercados en Marketing y Publicidad</termName><termType>PT</termType></relation></term>  </Zthes>