<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>6077</termId><termName>Empresas - Imagen</termName><termType>PT</termType><termLanguage>es</termLanguage><termVocabulary>INDICES DE MATERIAS</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>Empresas - Imagen</termSortkey><termNote label="Scope"><![CDATA[ Se puede usar con un subencabezamiento geográfico ]]></termNote><termNote label="History"><![CDATA[ <p>Revisada el 5 de noviembre de 2018</p> ]]></termNote><termNote label="Source"><![CDATA[ <p>CDU<strong>: 659.126</strong></p>
<p>CDU: <strong>658.012.66:659.4</strong></p> ]]></termNote><termNote label="Source"><![CDATA[ <p>Fuente: <strong>USE</strong></p> ]]></termNote><termCreatedDate>Empresas - Imagen</termCreatedDate><relation><relationType>UF</relationType><termId>6081</termId><termName>Imagen de la firma</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>6080</termId><termName>Imagen de empresa</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>6079</termId><termName>Imagen corporativa</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>6078</termId><termName>Identidad de la empresa</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>6082</termId><termName>Imagen de marca</termName><termType>ND</termType></relation><relation><relationType>BT</relationType><termId>9053</termId><termName>Área 01. Política de producto</termName><termType>PT</termType></relation><relation><relationType>BT</relationType><termId>9056</termId><termName>Área 04. Política de comunicación y publicidad</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6083</termId><termName>Relaciones públicas - Empresas</termName><termType>PT</termType></relation></term>  </Zthes>