<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>6005</termId><termName>Publicidad</termName><termType>PT</termType><termLanguage>es</termLanguage><termVocabulary>INDICES DE MATERIAS</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>Publicidad</termSortkey><termNote label="Scope"><![CDATA[ Se puede usar con un subencabezamiento geográfico ]]></termNote><termNote label="Scope"><![CDATA[ <p>Se subdivide por asuntos, por ej.: <strong>Publicidad - Agricultura</strong>; <strong>Publicidad - Bancos</strong>.</p>
<p>Las obras que tratan de la publicidad hecha por las empresas de un país en el extranjero se encuentran bajo <strong>Publicidad norteamericana</strong>, [francesa, etc.]</p> ]]></termNote><termNote label="Source"><![CDATA[ <p>CDU: <strong>659.1</strong></p> ]]></termNote><termNote label="Source"><![CDATA[ <p>Fuente: <strong>USE</strong></p> ]]></termNote><termCreatedDate>Publicidad</termCreatedDate><relation><relationType>UF</relationType><termId>6006</termId><termName>Anuncios</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>6007</termId><termName>Comunicaciones gráficas</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>6008</termId><termName>Publicidad - Comercio de detalle</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>6009</termId><termName>Publicidad comercial</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>6010</termId><termName>Publicidad para los consumidores</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>6011</termId><termName>Reclamo</termName><termType>ND</termType></relation><relation><relationType>BT</relationType><termId>9056</termId><termName>Área 04. Política de comunicación y publicidad</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2164</termId><termName>Venta</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6013</termId><termName>Periodismo</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6014</termId><termName>Prensa</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6029</termId><termName>Propaganda</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6017</termId><termName>Relaciones públicas</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>3391</termId><termName>Slogans</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2167</termId><termName>Ventas - Promoción</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2067</termId><termName>Negocios</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6019</termId><termName>Fotografía publicitaria</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6020</termId><termName>Patrocinio</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6053</termId><termName>Opinión pública</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6180</termId><termName>Arte publicitario</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6212</termId><termName>Publicidad radiofónica</termName><termType>PT</termType></relation></term>  </Zthes>