<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>2004</termId><termName>Marketing</termName><termType>PT</termType><termLanguage>es</termLanguage><termVocabulary>INDICES DE MATERIAS</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>Marketing</termSortkey><termNote label="Scope"><![CDATA[ La <u>subdivisión</u> <strong>Marketing</strong> bajo nombres de servicios.<br> La <u>subdivisión</u> <strong>Comercialización</strong> bajo nombres de diferentes productos. ]]></termNote><termNote label="Scope"><![CDATA[ Se puede usar con un subencabezamiento geográfico. ]]></termNote><termNote label="History"><![CDATA[ <p>Revisada el 2 de mayo de 2018</p> ]]></termNote><termNote label="Source"><![CDATA[ <p>CDU:<strong> 658.8</strong></p> ]]></termNote><termCreatedDate>Marketing</termCreatedDate><relation><relationType>UF</relationType><termId>2154</termId><termName>Puesta en mercado</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>2155</termId><termName>Marketing al por menor</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>2150</termId><termName>Comercialización</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>2151</termId><termName>Distribución (Economía política)</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>2152</termId><termName>Mercadeo</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>2153</termId><termName>Mercado, Puesta en</termName><termType>ND</termType></relation><relation><relationType>BT</relationType><termId>9055</termId><termName>Área 03. Política de distribución</termName><termType>PT</termType></relation><relation><relationType>BT</relationType><termId>1991</termId><termName>Área 1. Cuestiones generales del Comercio</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2157</termId><termName>Distribución de mercancías</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2158</termId><termName>Lonjas de comercio</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2062</termId><termName>Mercados de exportación</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2159</termId><termName>Negociación mercantil</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2160</termId><termName>Periódicos - Tirada</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2161</termId><termName>Precios impuestos</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2100</termId><termName>Precios, Política de</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2162</termId><termName>Productos comerciales - Codificación</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2163</termId><termName>Productos nuevos</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2164</termId><termName>Venta</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2165</termId><termName>Venta directa</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2166</termId><termName>Ventas - Gestión</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2167</termId><termName>Ventas - Promoción</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2067</termId><termName>Negocios</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6058</termId><termName>Consumidores</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2309</termId><termName>Marketing en Internet</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6067</termId><termName>Fidelización</termName><termType>PT</termType></relation></term>  </Zthes>