<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>15686</termId><termName>Marketing - Planificación</termName><termType>PT</termType><termLanguage>es</termLanguage><termVocabulary>INDICES DE MATERIAS</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>Marketing - Planificación</termSortkey><termNote label="History"><![CDATA[ <p>Autorizada el 7 de noviembre de 2018</p> ]]></termNote><termNote label="Source"><![CDATA[ <p>Fuente: <strong>BN</strong></p> ]]></termNote><termNote label="Source"><![CDATA[ <p>CDU:<strong> 658.8</strong></p> ]]></termNote><termCreatedDate>Marketing - Planificación</termCreatedDate><relation><relationType>UF</relationType><termId>15687</termId><termName>Plan de marketing</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>15688</termId><termName>Planes de marketing</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>15689</termId><termName>Planificación de marketing</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>15690</termId><termName>Planificación estratégica de marketing</termName><termType>ND</termType></relation><relation><relationType>BT</relationType><termId>9056</termId><termName>Área 04. Política de comunicación y publicidad</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>15693</termId><termName>Auditoria de marketing</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>15694</termId><termName>Gestión de marketing</termName><termType>PT</termType></relation></term>  </Zthes>