<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>15629</termId><termName>Campañas publicitarias</termName><termType>PT</termType><termLanguage>es</termLanguage><termVocabulary>INDICES DE MATERIAS</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>Campañas publicitarias</termSortkey><termNote label="History"><![CDATA[ <p>Autorizada el 5 de noviembre de 2018</p> ]]></termNote><termNote label="Source"><![CDATA[ <p>CDU:<strong> 659.111.31</strong></p> ]]></termNote><termNote label="Source"><![CDATA[ <p>Fuente:<strong> Supl. USE</strong></p> ]]></termNote><termCreatedDate>Campañas publicitarias</termCreatedDate><relation><relationType>UF</relationType><termId>15630</termId><termName>Bombardeo publicitario</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>15631</termId><termName>Campañas de publicidad</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>15632</termId><termName>Publicidad -- Campañas</termName><termType>ND</termType></relation><relation><relationType>UF</relationType><termId>15633</termId><termName>Publicidad reclamista</termName><termType>ND</termType></relation><relation><relationType>BT</relationType><termId>9056</termId><termName>Área 04. Política de comunicación y publicidad</termName><termType>PT</termType></relation><relation><relationType>BT</relationType><termId>9053</termId><termName>Área 01. Política de producto</termName><termType>PT</termType></relation></term>  </Zthes>