<?xml version="1.0" encoding="utf-8"?><topicMap xmlns="http://www.topicmaps.org/xtm/1.0/" xmlns:xlink="http://www.w3.org/1999/xlink">
<topic id="term">
<subjectIdentity>
<subjectIndicatorRef
xlink:href="http://www.techquila.com/psi/thesaurus/#term"/>
</subjectIdentity>
<baseName>
<baseNameString>Term</baseNameString>
</baseName>
</topic>
<topic id="broader-narrower">
<subjectIdentity>
<subjectIndicatorRef
xlink:href="http://www.techquila.com/psi/thesaurus/#broader-narrower"/>
</subjectIdentity>
<baseName>
<baseNameString>Broader Term-Narrower Term</baseNameString>
</baseName>
<baseName>
<scope>
<topicRef xlink:href="#broader"/>
</scope>
<baseNameString>Specialisations</baseNameString>
</baseName>
<baseName>
<scope>
<topicRef xlink:href="#narrower"/>
</scope>
<baseNameString>Generalisation</baseNameString>
</baseName>
</topic>
<topic id="broader">
<subjectIdentity>
<subjectIndicatorRef
xlink:href="http://www.techquila.com/psi/thesaurus/#broader"/>
</subjectIdentity>
<baseName>
<baseNameString>Broader</baseNameString>
</baseName>
</topic>
<topic id="narrower">
<subjectIdentity>
<subjectIndicatorRef
xlink:href="http://www.techquila.com/psi/thesaurus/#narrower"/>
</subjectIdentity>
<baseName>
<baseNameString>Narrower</baseNameString>
</baseName>
</topic>
<topic id="related-terms">
<baseName>
<baseNameString>Related Terms</baseNameString>
</baseName>
</topic>
<topic id="related-term">
<baseName>
<baseNameString>Related Term</baseNameString>
</baseName>
</topic>
<topic id="synonym">
<subjectIdentity>
<subjectIndicatorRef
xlink:href="http://www.techquila.com/psi/thesaurus/#synonym"/>
</subjectIdentity>
<baseName>
<baseNameString>Synonym</baseNameString>
</baseName>
</topic>
<topic id="preferred-term">
<subjectIdentity>
<subjectIndicatorRef
xlink:href="http://www.techquila.com/psi/thesaurus/#preferred-term"/>
</subjectIdentity>
<baseName>
<baseNameString>Preferred Term</baseNameString>
</baseName>
</topic>
<topic id="non-preferred-term">
<subjectIdentity>
<subjectIndicatorRef
xlink:href="http://www.techquila.com/psi/thesaurus/#non-preferred-term"/>
</subjectIdentity>
<baseName>
<baseNameString>Non-Preferred Term</baseNameString>
</baseName>
</topic>
<topic id="scope-note">
<subjectIdentity>
<subjectIndicatorRef
xlink:href="http://www.techquila.com/psi/thesaurus/#scope-note"/>
</subjectIdentity>
<baseName>
<baseNameString>Scope Note</baseNameString>
</baseName>
</topic><topic id="https://confrides.cpd.ua.es/tematres/vocab/skos/15722"><instanceOf><topicRef xlink:href="#term"/></instanceOf><baseName><baseNameString>Neuromarketing</baseNameString></baseName>  <occurrence>    <instanceOf>      <topicRef xlink:href="#scope-note"/>    </instanceOf><baseName><baseNameString><![CDATA[ <p>|iAquí se clasifican las obras sobre el marketing basado en la investigación con tecnologías de la neurociencia, como las imágenes de resonancia magnética para la medición de la respuesta del cerebro ante la publicidad, ante mensajes relacionados con la marca y otros estímulos del marketing</p> ]]> </baseNameString></baseName>  </occurrence></topic>  <association>    <instanceOf>      <topicRef xlink:href="#broader-narrower"/>    </instanceOf>    <member>      <roleSpec>  <topicRef xlink:href="#narrower"/>      </roleSpec>      <topicRef xlink:href="#https://confrides.cpd.ua.es/tematres/vocab/skos/15722"/>    </member>    <member>      <roleSpec>  <topicRef xlink:href="#broader"/>      </roleSpec>      <topicRef xlink:href="#https://confrides.cpd.ua.es/tematres/vocab/skos/9057"/>    </member>  </association>  <association>    <instanceOf>      <topicRef xlink:href="#related-terms"/>    </instanceOf>    <member>      <roleSpec>  <topicRef xlink:href="#related-term"/>      </roleSpec>      <topicRef xlink:href="#https://confrides.cpd.ua.es/tematres/vocab/skos/15722"/>    </member>    <member>      <roleSpec>  <topicRef xlink:href="#related-term"/>      </roleSpec>      <topicRef xlink:href="#https://confrides.cpd.ua.es/tematres/vocab/skos/15725"/>    </member>  </association>  <association>    <instanceOf>      <topicRef xlink:href="#synonym"/>    </instanceOf>    <member>      <roleSpec>  <topicRef xlink:href="#non-preferred-term"/>      </roleSpec>      <topicRef xlink:href="#https://confrides.cpd.ua.es/tematres/vocab/skos/15723"/>    </member>    <member>      <roleSpec>  <topicRef xlink:href="#preferred-term"/>      </roleSpec>      <topicRef xlink:href="#https://confrides.cpd.ua.es/tematres/vocab/skos/15722"/>    </member>  </association>  <association>    <instanceOf>      <topicRef xlink:href="#synonym"/>    </instanceOf>    <member>      <roleSpec>  <topicRef xlink:href="#non-preferred-term"/>      </roleSpec>      <topicRef xlink:href="#https://confrides.cpd.ua.es/tematres/vocab/skos/15724"/>    </member>    <member>      <roleSpec>  <topicRef xlink:href="#preferred-term"/>      </roleSpec>      <topicRef xlink:href="#https://confrides.cpd.ua.es/tematres/vocab/skos/15722"/>    </member>  </association>  <association>    <instanceOf>      <topicRef xlink:href="#related-terms"/>    </instanceOf>    <member>      <roleSpec>  <topicRef xlink:href="#related-term"/>      </roleSpec>      <topicRef xlink:href="#https://confrides.cpd.ua.es/tematres/vocab/skos/15725"/>    </member>    <member>      <roleSpec>  <topicRef xlink:href="#related-term"/>      </roleSpec>      <topicRef xlink:href="#https://confrides.cpd.ua.es/tematres/vocab/skos/15722"/>    </member>  </association></topicMap>