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	mads.xsd"><authority><topic authority="https://confrides.cpd.ua.es/tematres/vocab/">Área 05. Investigación de mercados en Marketing y Publicidad</topic></authority><related type="narrower"><topic>Cerebro - Investigación</topic></related><related type="narrower"><topic>Consumidores</topic></related><related type="narrower"><topic>Consumidores - Actitudes</topic></related><related type="narrower"><topic>Consumidores - Conducta</topic></related><related type="narrower"><topic>Consumidores - Preferencias</topic></related><related type="narrower"><topic>Consumidores - Protección</topic></related><related type="narrower"><topic>Consumo (Economía política)</topic></related><related type="narrower"><topic>Estudios de mercado</topic></related><related type="narrower"><topic>Fidelización</topic></related><related type="narrower"><topic>Marketing - Aspecto psicológico</topic></related><related type="narrower"><topic>Marketing - Diccionarios</topic></related><related type="narrower"><topic>Marketing - Innovaciones tecnológicas</topic></related><related type="narrower"><topic>Marketing - Investigación</topic></related><related type="narrower"><topic>Marketing - Toma de decisiones</topic></related><related type="narrower"><topic>Merchandising</topic></related><related type="narrower"><topic>Motivación, Investigación de (Marketing)</topic></related><related type="narrower"><topic>Neuromarketing</topic></related><related type="narrower"><topic>Oferta y demanda</topic></related><related type="narrower"><topic>Persuasión (Psicología)</topic></related><related type="narrower"><topic>Posicionamiento (Publicidad)</topic></related><related type="narrower"><topic>Publicidad - Aspecto psicológico</topic></related><related type="narrower"><topic>Publicidad - Diccionarios</topic></related><related type="narrower"><topic>Relaciones con los clientes</topic></related><related type="narrower"><topic>Segmentación del mercado</topic></related><related type="broader"><topic>MARKETING Y PUBLICIDAD (Índice)</topic></related></mads>