<?xml version="1.0" encoding="utf-8"?><mads xmlns="http://www.loc.gov/mads/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mads/
	mads.xsd"><authority><topic authority="https://confrides.cpd.ua.es/tematres/vocab/">Área 04. Política de comunicación y publicidad</topic></authority><related type="narrower"><topic>Arte publicitario</topic></related><related type="narrower"><topic>Campañas publicitarias</topic></related><related type="narrower"><topic>Diseño gráfico</topic></related><related type="narrower"><topic>Empresas - Imagen</topic></related><related type="narrower"><topic>Información pública oficial</topic></related><related type="narrower"><topic>Logotipo</topic></related><related type="narrower"><topic>Marketing - Planificación</topic></related><related type="narrower"><topic>Marketing en Internet</topic></related><related type="narrower"><topic>Mujeres en la publicidad</topic></related><related type="narrower"><topic>Previsión comercial</topic></related><related type="narrower"><topic>Propaganda</topic></related><related type="narrower"><topic>Publicidad</topic></related><related type="narrower"><topic>Publicidad - Aspecto psicológico</topic></related><related type="narrower"><topic>Publicidad - Autorregulación</topic></related><related type="narrower"><topic>Publicidad - Compaginación y tipografía</topic></related><related type="narrower"><topic>Publicidad - Derecho</topic></related><related type="narrower"><topic>Publicidad - Planificación</topic></related><related type="narrower"><topic>Publicidad - Redacción</topic></related><related type="narrower"><topic>Publicidad en Internet</topic></related><related type="narrower"><topic>Publicidad engañosa</topic></related><related type="narrower"><topic>Publicidad radiofónica</topic></related><related type="narrower"><topic>Publicidad televisada</topic></related><related type="narrower"><topic>Publicidad, Agencias de</topic></related><related type="narrower"><topic>Redes sociales en línea - Aspecto económico</topic></related><related type="narrower"><topic>Relaciones públicas</topic></related><related type="narrower"><topic>Ventas - Gestión</topic></related><related type="narrower"><topic>Ventas - Promoción</topic></related><related type="narrower"><topic>Web 2.0 - Marketing</topic></related><related type="broader"><topic>MARKETING Y PUBLICIDAD (Índice)</topic></related></mads>