<?xml version="1.0" encoding="utf-8"?><mads xmlns="http://www.loc.gov/mads/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mads/
	mads.xsd"><authority><topic authority="https://confrides.cpd.ua.es/tematres/vocab/">Área 01. Política de producto</topic></authority><related type="narrower"><topic>Campañas publicitarias</topic></related><related type="narrower"><topic>Empresas - Imagen</topic></related><related type="narrower"><topic>Empresas - Marketing</topic></related><related type="narrower"><topic>Envasado</topic></related><related type="narrower"><topic>Envases - Diseño</topic></related><related type="narrower"><topic>Productos comerciales - Gestión</topic></related><related type="narrower"><topic>Productos nuevos</topic></related><related type="narrower"><topic>Publicidad - Empresas</topic></related><related type="narrower"><topic>Relaciones con los clientes</topic></related><related type="narrower"><topic>Servicio al cliente</topic></related><related type="broader"><topic>MARKETING Y PUBLICIDAD (Índice)</topic></related></mads>