{"@context":{"dc":"http:\/\/purl.org\/dc\/elements\/1.1\/","skos":"http:\/\/www.w3.org\/2004\/02\/skos\/core#","skos:broader":{"@type":"@id"},"skos:inScheme":{"@type":"@id"},"skos:related":{"@type":"@id"},"skos:narrower":{"@type":"@id"},"skos:hasTopConcept":{"@type":"@id"},"skos:topConceptOf":{"@type":"@id"}},"@id":"https:\/\/confrides.cpd.ua.es\/tematres\/vocab\/skos\/15718","@type":"skos:Concept","skos:prefLabel":{"@language":"es","@value=":"Merchandising"},"skos:inScheme":"https:\/\/confrides.cpd.ua.es\/tematres\/vocab\/","dct:created":"2018-11-09 11:44:28","skos:scopeNote":[{"@lang":"es","@value":"|iBajo este encabezamiento se encuentran las obras que tratan del conjunto de t\u00e9cnicas y acciones llevadas a cabo en el punto de venta con el objetivo de aumentar el poder de atracci\u00f3n de los productos expuestos y estimular as\u00ed su venta "}],"skos:historyNote":[{"@lang":"es","@value":"Revisada el 9 de noviembre de 2018 "}],"skos:note":[{"@lang":"es","@value":"Fuente: BN,\u00a0USE "}],"skos:broader":["https:\/\/confrides.cpd.ua.es\/tematres\/vocab\/skos\/9057"],"skos:related":["https:\/\/confrides.cpd.ua.es\/tematres\/vocab\/skos\/15719","https:\/\/confrides.cpd.ua.es\/tematres\/vocab\/skos\/15720","https:\/\/confrides.cpd.ua.es\/tematres\/vocab\/skos\/15721"]}